ANTESEDEN DAN KONSEKUENSI DARI ENVIRONMENTALLY RESPONSIBILITY BUSINESS PADA PRODUK ECO FASHION

Authors

Sri Vandayuli Riorini
Andreas Wahyu Gunawan

Synopsis

The purpose of the research is to analyse the integrated effect of Concern About Eco-fashion, Knowledge of eco-fashion, Beliefs about the fashion industry on Support for ERB, Willingness to pay a premium. There will be 200 respondents buyers vintage fashiom. Sampling technique is using Purposive sampling, and Data analysis method is using Structural Equation Modelling/SEM. The hypotheses results shows that there are: (1) a positive effect of Concern About Eco-fashion, Knowledge of eco-fashion, Beliefs about the fashion industry on Support for ERB. (2) Support for ERB were intervening variable and played the roles of mediator between Concern About Eco-fashion, Knowledge of eco-fashion, Beliefs about the fashion industry and Willingness to pay a premium. The suggestion for further research is to explore the effect of Ethical Fashion Supply Chains into Consumer Behavior.

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Chapters

  • ANTESEDEN DAN KONSEKUENSI DARI ENVIRONMENTALLY RESPONSIBILITY BUSINESS PADA PRODUK ECO FASHION
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Published
March 26, 2019
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