PENGARUH BUYERS’S PERCEPTION OF SALESPERSON’S COMMITMENT DAN SELLING FIRM’S COMMITMENT TERHADAP PROPENSITY TO STAY IN THE RELATIONSHIP
This research explains about the effect of buyer’s perception of salesperson’s commitment and selling firm’s commitment toward propensity to stay in the relationship. Data was gathered by distributing questionnaires to 100 respondents. The respondents are service provider. The sampling technique was using a purposive sampling. The analysis tool used is simple regession analysing using SPSS. The finding shows that buyer’s perception of salesperson’s commitment has a significant effect to propensity to stay in the relationship and buyer’s perception of selling firm’s commitment also has a significant effect to propensity to stay in the realtionshop. The future research sgould analyza another service provider and can adds another variable that also has an effect toward variable in this research.